PRAXIS NOT THEORY

Book Review

HardKnocks For The GreenHorn (107+ pages with colour illustrations; price: Rs 599) and SuperVision For The SuperWiser Front-Line Manager (158+ pages with colour illustrations; price: Rs 799) by Anup Soans. Published by Asian Trading Corporation, Bangalore.

BRANDING FOR VALUE

When this blog was originally mooted it was intended to cover purely personal development topics. Later it was decided to extend it to other management topics. This article by U NARAYANADAS on branding in the pharmaceutical industry, the first in a series of four appeared in Express Pharma Pulse of December 9, 2004

BRANDING FOR VALUE

Brands have to be constantly nurtured and safeguarded against attrition by competitors, says U NARAYANADAS

AN EXCELLENT PRODUCT CAN SOMETIMES DELIVER A BOMB!

When this blog was originally mooted it was intended to cover purely personal development topics. But then it was decided to extend it to other management topics. And rather than waiting for topics in a particular order, to post whatever is at hand!

Product management is neither pure theory nor just practice. It is praxis! It is ‘practical application or exercise of a branch of learning’ - marketing. The scientist in the laboratory practices theory. The salesman in the field applies practical wisdom.

SELF ORGANISATION & TIME MANAGEMENT

Time management is a part of self-orgnisation which involves prioritising activities according to their relative importance and doggedly following those priorities.

HOW TO WRITE A RÉSUMÉ THAT COMPELS ATTENTION!

Curriculum Vitae or ‘CV’ is a marketing tool, just like a TV commercial. Just as you watch innumerable number of commercials on the telly, employers receive thousands of CVs everyday. You do not remember all the commercials. If you were asked to name the most you remember, you would come up with hardly a handful. This is because your subconscious mind screens and rejects many of them. 

ALNASCHAR AND PYGMALION

It is axiomatic to say that ‘developing a positive outlook is the first step in the process of self development ’. However it must be clearly understood that positive outlook without positive action (or effort) amounts to daydreaming and the two must be clearly distinguished. 

DEVELOPING A POSITIVE OUTLOOK

The first step in the self development process is to inculcate a positive outlook towards life. The success one yearns to achieve in life varies from individual to individual.