When this blog was originally mooted it was intended to cover purely personal development topics. Later it was decided to extend it to other management topics. This article by U NARAYANADAS on branding in the pharmaceutical industry, the first in a series of four appeared in Express Pharma Pulse of December 9, 2004
BRANDING FOR VALUE
Brands have to be constantly nurtured and safeguarded against attrition by competitors, says U NARAYANADAS
