Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Friday, April 23, 2010

BRANDING FOR VALUE


When this blog was originally mooted it was intended to cover purely personal development topics. Later it was decided to extend it to other management topics. This article by U NARAYANADAS on branding in the pharmaceutical industry, the first in a series of four appeared in Express Pharma Pulse of December 9, 2004

BRANDING FOR VALUE

Brands have to be constantly nurtured and safeguarded against attrition by competitors, says U NARAYANADAS