Saturday, September 18, 2010


This article by U NARAYANADAS on branding in the pharmaceutical industry is the fourth in the series that was published by Express Pharma Pulse and appeared in its issue dated May 26, 2005

While marketingmay not have absolute control on the communications which take place in the customer’s office, many factors influence the modes of communications through which brands communicate with their customers, feels U Narayanadas