BRANDING FOR VALUE

When this blog was originally mooted it was intended to cover purely personal development topics. Later it was decided to extend it to other management topics. This article by U NARAYANADAS on branding in the pharmaceutical industry, the first in a series of four appeared in Express Pharma Pulse of December 9, 2004

BRANDING FOR VALUE

Brands have to be constantly nurtured and safeguarded against attrition by competitors, says U NARAYANADAS

AN EXCELLENT PRODUCT CAN SOMETIMES DELIVER A BOMB!

When this blog was originally mooted it was intended to cover purely personal development topics. But then it was decided to extend it to other management topics. And rather than waiting for topics in a particular order, to post whatever is at hand!

Product management is neither pure theory nor just practice. It is praxis! It is ‘practical application or exercise of a branch of learning’ - marketing. The scientist in the laboratory practices theory. The salesman in the field applies practical wisdom.