Saturday, September 18, 2010

BRANDELOQUENCE!

This article by U NARAYANADAS on branding in the pharmaceutical industry is the fourth in the series that was published by Express Pharma Pulse and appeared in its issue dated May 26, 2005

While marketingmay not have absolute control on the communications which take place in the customer’s office, many factors influence the modes of communications through which brands communicate with their customers, feels U Narayanadas

Friday, July 30, 2010

BRANDING IS POSITIONING...

This article by U NARAYANADAS on branding in the pharmaceutical industry, the third in a series of four appeared in Express Pharma Pulse of February 03, 2005

One of the chapter headings in an interesting book called FORENSIC MARKETING is ‘Interrogate a brand till it confesses its strengths’! Should it not spur us to think, asks U NARAYANA DAS

Saturday, July 3, 2010

BRANDING BEGINS WITH A NAME!


This article by U NARAYANADAS on branding in the pharmaceutical industry, the second in a series of four appeared in Express Pharma Pulse of December 23, 2004 

A ‘Brand’ is considered to be a mixture of attributes some tangible, others intangible. All these attributes are condensed into and expressed in a trademark that differentiates it from others and is expected to create value and influence (buying) behaviour.

The perceived value of a brand depends on the viewer’s perspective: for the marketer a promise; for the consumer the delivery of that promise; for the business the security of earning profits; legally an intellectual property.

Saturday, June 26, 2010

PRAXIS NOT THEORY

Book Review

HardKnocks For The GreenHorn (107+ pages with colour illustrations; price: Rs 599) and SuperVision For The SuperWiser Front-Line Manager (158+ pages with colour illustrations; price: Rs 799) by Anup Soans. Published by Asian Trading Corporation, Bangalore.

Friday, April 23, 2010

BRANDING FOR VALUE


When this blog was originally mooted it was intended to cover purely personal development topics. Later it was decided to extend it to other management topics. This article by U NARAYANADAS on branding in the pharmaceutical industry, the first in a series of four appeared in Express Pharma Pulse of December 9, 2004

BRANDING FOR VALUE

Brands have to be constantly nurtured and safeguarded against attrition by competitors, says U NARAYANADAS

Sunday, April 18, 2010

AN EXCELLENT PRODUCT CAN SOMETIMES DELIVER A BOMB!

When this blog was originally mooted it was intended to cover purely personal development topics. But then it was decided to extend it to other management topics. And rather than waiting for topics in a particular order, to post whatever is at hand!

Product management is neither pure theory nor just practice. It is praxis! It is ‘practical application or exercise of a branch of learning’ - marketing. The scientist in the laboratory practices theory. The salesman in the field applies practical wisdom.

Thursday, March 18, 2010

SELF ORGANISATION & TIME MANAGEMENT

Time management is a part of self-orgnisation which involves prioritising activities according to their relative importance and doggedly following those priorities.

Saturday, January 30, 2010

HOW TO WRITE A RÉSUMÉ THAT COMPELS ATTENTION!

Curriculum Vitae or ‘CV’ is a marketing tool, just like a TV commercial. Just as you watch innumerable number of commercials on the telly, employers receive thousands of CVs everyday. You do not remember all the commercials. If you were asked to name the most you remember, you would come up with hardly a handful. This is because your subconscious mind screens and rejects many of them.